SEO or Search Engine Optimization, refers to the optimization of search engines in Spanish. It is a set of techniques and strategies that we execute to position a website in the first places of the organic results of the main search engines. To understand the importance of being well positioned in the organic results of Google and other search engines, you have to know how the digital consumer thinks. One of the basic stages of the search process is research, when a person searches for information regarding a product or service.

In this world one would ask his experience to a friend or acquaintance who has already tried the product or service. In the digital world, we usually ask the search engines. So the companies that have more possibilities to publicize a product or service are those that are better positioned in the organic results, and due to the same, they could have a greater probability of generating a sale with respect to a competitor. Therefore, here  you will learn what you need to know about SEO , so that you start to think about how your strategy would be.

Accessibility and content:

What you need to know about SEO is that it is not a single activity, they are a set of them that will be able to position a website. The first aspects that we have to optimize are the accessibility and the content of our portal which must have specific characteristics to achieve the objectives.

An easy to access and use portal:

The accessibility of our portal is summarized in the facilities we offer to our Internet users to browse our website. It is important to know SEO learn to devise intuitive interfaces so that each function or category of the website is easy to locate for users, which greatly improves their experience within the portal.

A website with useful content:

In order for users to find you on the web and search engines take you into account as a relevant portal, it is necessary to offer quality content. The content must not only have the mission to position us, but also to inform, discuss and assist the needs that our potential customers may have.

An easy web to load:

When a website takes a long time to load, people leave it and look for another that can be viewed more easily in browsers. To have a website that loads quickly on any platform, it is necessary to optimize the resources of the portal and the formats in which we share the content.

Using a minimalist design and making the text our main means of transmitting information, we will get a good performance from our portal in this regard and have learned a part of what we need to know about SEO. You will probably need the help of the professional internet marketing company like 1on1, which will guide you to make your website more popular within the search engines. So, don’t wait for anything, just browse the information online.


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