Instagram has gained immense popularity in recent years. Even though it was already on the fast track to success when launched, it seems to have strapped on a jetpack after Facebook’s acquisition and is now way  more popular. No wonder the number of companies leveraging Instagram has increased in the last couple of years.

Much of the success that marketers have been able to get from this site emanates from the advertising section leveraging Facebook’s data-packed advertising algorithm. This is possible since it allows for targeting particular demographic groups together with analytics on users behavior and interests. Here are some of the ways to get more out of your Instagram ad campaigns.

Promote Your Best Content

Most companies that want to generate new content for ads carefully script ad copy and developing calls-to-action that have the greatest impact with their audience. However, this does not always have to be the case since there is more to it than meets the eye. Keep in mind you already have a wealth of content that you know your fans appreciate.

To pull this off, go through your organic posts and find images that sparked the most engagement from your audience. It is then that you can repurpose the posts as ads to get  huge lift in response from  a wide audience. That’s what you need to get the most out of your Instagram marketing campaign.

Promote with Video

Many people who are yet to leverage Instagram marketing probably imagine an endless stream of static images. What they fail to realize is that Instagram is also a great channel for promoting videos. When marketing ads on Instagram, it is highly advisable that you promote with video. Keep in mind videos instantly capture the attention of users since they stand out from the content around them. Better, high-quality videos improves brand recognisability making sure you get the most from your Instagram marketing campaigns.

The Bottom Line

Instagram ads have more to offer than you might think in the first place. Either way, you should make it the  norm to check feedback on your ads and posts to determine what is working or not. Through this action, it will only be a matter of time before you finally reap maximum benefits. Visit MediaOne Marketing website and read more about running an Instagram campaign here before doing anything else.

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