How to Get the Most from Your Baidu SEO Campaign


Let’s be honest; Baidu is the king of Chinse search engines. And it doesn’t come as a surprise since considering it boasts more than 1.1 billion devices, with the number increasing every other day. While some people deem it similar to Google, there are significant SEO differences between these two you should be aware of.

No wonder you should never rush over China Baidu SEO services since it’s easy to make costly mistakes that might come back to haunt you later on. Keep in mind you must learn to adapt to be found online easily. In this quick guide, we will help you understand what it takes to optimize your website for Baidu search. Read on to find out more!

Domain Name

If you’ve done your homework, there is a good chance you may already know that Baidu puts China first. What this simply means is that it prioritizes .cn domains servers located in China and links from Chinese websites. That’s why it pays off to invest in an Internet Content Provider (ICP) license since it properly indexes your website.

You don’t have to go through a lot before you finally get this license since it is issued by the Chinese Ministry of Industry and Information Technology. Actually, this license allows websites using domestic servers to operate, but it must belong to a company that’s legally registered in China.

Baidu Trust System

Before handling onsite SEO Audit and optimization for Baidu search, it pays off to know more about the Baidu Trust System. In a nutshell, this system signals credibility to search results to show a numbered level of trust. Always make it the norm to invest in Baidu badges to give internet users trust in your site. Furthermore, these badges can help reduce your bounce rates and ranking higher in Baidu search results.

The Bottom Line

Handling Baidu SEO should never be the underlying reason behind your woes. Even though it is something that you can never achieve overnight, rest assured you will get through it hassle-free provided you employ the correct measures from start to finish.

The good news is you can rely on MediaOne’s China Baidu SEO services to get done with everything. As a leading digital marketing agency, it conducts extensive keyword research and handles all matters Baidu SEO. Get in touch with them today to find out more before deciding on anything.


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